Answer the buying question first
Every article should start by answering the main question in a short and clear way before moving into detail.
Use buyer scenarios, not generic product blurbs
Recommendations should explain who a style fits, who should skip it, and what risk factors matter for size, gifting, and outfit use.
No fake hands-on claims
Do not claim direct testing, exclusive brand knowledge, or official retailer status unless that can be clearly supported.
Commerce comes after clarity
Affiliate links should appear after the article has already helped the reader make a better decision.